Autotrac Finance

AutoTrac Finance, now known as John Deere Financial, is the financing arm of Deere & Company. It plays a crucial role in supporting the sale of John Deere equipment, parts, and services to customers across the globe. Its primary function is to provide financial solutions that enable individuals and businesses, particularly in the agricultural and construction sectors, to acquire the equipment they need to operate and grow.

Historically, AutoTrac Finance was instrumental in facilitating the adoption of John Deere's precision agriculture technology, known as AutoTrac. This technology, which allows for automated steering and guidance of farm machinery, represented a significant investment for farmers. AutoTrac Finance helped bridge the affordability gap by offering tailored financing options, making it easier for farmers to upgrade to more efficient and technologically advanced equipment. This ultimately boosted productivity and profitability in the agricultural sector.

The range of financial products offered by John Deere Financial is diverse, encompassing retail financing, wholesale financing, and insurance products. Retail financing allows end-users to purchase or lease John Deere equipment with flexible payment terms and competitive interest rates. These options are customized to fit the specific cash flow needs of individual customers, whether they are small family farms or large-scale construction companies. This flexibility is a key differentiator, enabling customers to manage their finances effectively while investing in the necessary tools for their operations.

Wholesale financing supports the John Deere dealer network. It provides dealers with the capital they need to maintain adequate inventory levels, allowing them to meet customer demand promptly. This ensures that customers have access to the equipment they need when they need it, without experiencing delays. Without this support, dealers might struggle to stock a sufficient range of products, potentially hindering sales and customer satisfaction.

In addition to financing, John Deere Financial also offers a range of insurance products designed to protect customers' investments in their equipment. These insurance offerings can cover damage, theft, and other unforeseen events, providing peace of mind and financial security. This holistic approach to financial services demonstrates John Deere's commitment to supporting its customers throughout the entire equipment lifecycle.

In essence, AutoTrac Finance, now under the umbrella of John Deere Financial, is more than just a lending institution. It's a strategic partner that empowers individuals and businesses to thrive by providing access to the equipment and financial resources they need. By offering flexible financing options, supporting the dealer network, and providing comprehensive insurance solutions, John Deere Financial plays a vital role in driving innovation and progress in the agricultural, construction, and forestry industries.